Meet Rita J. Wise, an extraordinary educator and marketing expert hailing from the vibrant city of Indianapolis, IN. With her impressive track record in the field of marketing and communication, Rita has published two books to date and is now ready to launch her highly-anticipated third book, "Participatory Leadership and Brand Equity: A Blueprint for Success". As a professor at esteemed institutions like Indiana University - Purdue University Indianapolis (IUPUI) and Ivy Tech Community College, Rita has dedicated her career to helping students achieve their full potential while managing brands for educational institutions. Let's delve into the story of this remarkable woman and discover how her unique teaching style has transformed the lives of countless students.
 

The Power of Participatory Leadership:

As a master's degree holder in marketing, science, and communication from Franklin University, Rita J. Wise has honed her skills in participatory leadership to create a nurturing environment for her students. By encouraging interactive classroom sessions and providing individualized guidance, she has helped over a thousand students reach their academic goals. Rita's teaching philosophy revolves around the belief that fostering a collaborative and supportive atmosphere allows students to excel beyond their own expectations.
 

 

Breaking the Ice, Building Confidence:

 

From day one of her classes, Rita understands the importance of addressing public speaking anxiety. To create a comfortable environment, she implements interactive activities, such as pairing up students to discuss their educational goals. This simple exercise breaks the ice and allows individuals to realize that they share common fears and aspirations. By creating a safe space for students to express themselves, Rita takes away the hesitation often associated with public speaking. Consequently, her students become more motivated to give their best in every class.
 

 

A Keynote Speaker Inspiring Change:

 

 

Beyond her role as a professor, Rita J. Wise extends her impact as a keynote speaker at various events celebrating women's and black history. Her insightful talks focus on empowering individuals to reach their full potential and succeed in their chosen fields. In 2024, she will be a keynote speaker at the esteemed Global Women Forum in Paris, a testament to her expertise and influence. This is an event you won't want to miss!
 

 

"Participatory Leadership and Brand Equity: A Blueprint for Success":

 

Rita's third book, "Participatory Leadership and Brand Equity: A Blueprint for Success", is eagerly anticipated by marketing and business professionals alike. Drawing from her extensive experience in marketing and communication, Rita's book offers invaluable insights on how to excel in leadership and enhance brand equity. By sharing her wealth of knowledge, she aims to help business leaders uncover the best talent and retain long-term business success.

 

We had a chance to speak with Rita Wise about her incredible dedication and how she has empowered countless individuals to overcome their fears and achieve remarkable results through her new book!

 

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Rita, I'd love to hear your story. How did you get started in this industry?

 

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Many years ago, my dream was to acquire a college degree and publish books. Then my journey started after earning my undergraduate degree from Indiana University Purdue University in Indianapolis. Even when I was in high school, my teacher encouraged me to continue enhancing my skills as a creative writer, and he told me that one day I could get paid for writing. However, it was not until after I attended college that my quest in self-publishing came to fruition. I sent my manuscript and received numerous rejection letters from various publishing entities who would not accept it.

 

Many successful businesses prioritize innovation and creativity. How does your company foster a culture of innovation, and what steps do you take to encourage creative thinking among your team members?

 

After doing research in 1998, I realized that self-publishing was an option and a unique way for individuals to publish their own works. In early 2000, I attended a seminar given by Terri McMillan in San Francisco, California. I had the opportunity to listen to and observe her journey in writing. She encouraged me not to give up on my dreams!

 

With the ongoing pandemic, businesses have had to adapt quickly to changing circumstances. What measures have you taken to ensure the safety of your employees and customers, and how have these measures impacted your operations?

 

However, my third book on Participatory Leadership was published and released in 2020, and I realized that the timing was good, not knowing that the entire concept of leadership was about to unravel.

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Rita, in your opinion, what do you think is one of the major challenges businesses are currently facing when it comes to keeping up with the fast-paced advancements in technology?

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My business mentor encouraged me to create a LinkedIn Account in 2009, which has been a great medium for marketing my business. After the pandemic, I have received numerous inquiries for speaking engagements. I have learned to embrace technology because it is steadily changing the way we communicate!

 

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What are some of the biggest challenges you have faced in your career pursuit, and how have you overcome them?
 

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Because I have worked in sales, marketing, and communication, including teaching at various universities and colleges, time management has been one of my greatest challenges. Being able to prioritize and set goals is essential in start-up or strategically planning marketing plans for any business.

 

With the growing importance of sustainability, many businesses are looking for ways to reduce their environmental impact. What initiatives has your company undertaken to become more environmentally friendly, and how have these efforts affected your bottom line?

 

Since technology is steadily growing and adding additional urgencies for online communication, it is essentially important to explore how to store information online to reduce paper waste.

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So, Rita, we'd love to hear about a time in your life when things just seemed impossible and you were ready to throw in the towel. Can you share that story with us?

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After transitioning into the sole responsibility of being a single parent, I immediately felt like giving up and not completing my undergraduate degree. However, because of the encouragement of family members, including my mom, I decided to stay on my path of working a full-time job and juggling parenthood, school, and all the responsibilities that come along with it. Working has been gratifying yet challenging! However, earning an associate degree in business, an undergraduate degree in communication, and a master's degree in science, marketing, and communication has assisted me in sharpening my communication skills and has also allowed me to teach classes at various universities and colleges. Because of my communication skills, I have been able to successfully connect with my clients, establishing long-term business relationships, and gaining residual business with the clients I faithfully serve.

 

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Rita, could you tell us about the biggest risk you've taken in your business and what you've learned from that experience?

 

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By being assertive and conducting research, I actively seek advice from experienced business leaders who have been in the industry for many years. Consequently, this has empowered me to proactively approach the concept of risk-taking in its entirety.

 

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Tell me, Rita, what's the mission and purpose behind your business and how do you make sure everyone in your organization is on board with it?

 

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Currently, I am a sole proprietor, and with the aid of my assistant, my future plans are to successfully build the business so that I can hire more people. In the meantime, I am planting seeds by teaching, encouraging, and motivating students to successfully pass their fundamental of speech course to sharpen their communication skills. This way, they too can become published authors and outstanding leaders!

 

"Rita, we're so excited to have you here today! Can you share with us how you're lending a helping hand to leaders in their journey towards success in 2024?"

 

As I mentioned earlier, I have established a business relationship with CEOs of small businesses whom I consult with on various occasions about ways to increase revenue and become self-sufficient. In 2023, my profile appeared in a couple of national magazines and e-blasts. Additionally, I have become a member of various local and national organizations.

 

Currently, I am working with a professional grant service for US business funding solutions to assist me in updating my business plan and include annual grant writing. Last year, I had the opportunity to sponsor and attend a couple of national seminars on leadership and public speaking. In June 2024, I have been invited once again to speak at a conference for women leaders in Paris, as well as a couple more conferences in Dallas and Florida. I am excited to see what the future holds!

 

A Leader in the Publishing Industry
 

Rita J. Wise is a highly accomplished expert in the publishing industry, and her company, Wise International Publishing Company, is widely renowned for its exceptional services. With an impressive range of offerings, including advertising, strategic media consultation, motivational speaking, and poetry reading, Wise International Publishing Company has firmly established itself as a leader in the field.
 

As the founder and CEO of her namesake company, Rita J. Wise brings a wealth of knowledge and experience to the table. Over the years, she has received extensive training in various disciplines, which has further enhanced her expertise in the industry. Some of the notable classes she teaches are procedures for strategic marketing and new business development, effective communication and interpersonal skills, and education as a dynamic and powerful approach to life.

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Rita J. Wise and Wise International Publishing Company are aimed at shaking up the publishing industry. With a diverse range of services, including advertising, strategic media consultation, motivational speaking, and poetry reading, they cater to a wide array of clients. Rita Wise's extensive training and expertise, coupled with the release of her book "Participatory Leadership and Brand Equity: A Blueprint for Success," have solidified her position as a leader in the field. For those looking to benefit from her knowledge and services, simply reach out and order a copy of her book. Rita Wise and her team are committed to ensuring that every client's publishing needs are met with utmost professionalism and excellence.


To order a copy of "Participatory Leadership and Brand Equity: A Blueprint for Success," interested individuals can simply send an email to rita@wiseintlpublishingco.com. Rita J. Wise and her team are dedicated to providing excellent service and ensuring that every client receives their copy promptly.

Alongside her publishing endeavors, Rita J. Wise is also recognized as a motivational speaker who has inspired countless individuals with her powerful messages. Her ability to energize audiences and provide valuable insights makes her an in-demand speaker for conferences, seminars, and other events. With her vast knowledge in strategic media consultation, Wise International Publishing Company has also helped numerous businesses and organizations effectively communicate their message and reach their target audience.

 

In conclusion, Wise's extensive training and expertise, coupled with the release of her book "Participatory Leadership and Brand Equity: A Blueprint for Success," have solidified her position as a leader in the field. For those looking to benefit from her knowledge and services, simply reach out and order a copy of her book. Rita J. Wise and her team are committed to ensuring that every client's publishing needs are met with utmost professionalism and excellence.